Creative Empowerment: Embracing Individuality and Promoting Cultural Expression with Eso Tolson

Eso Tolson, a Memphis-based designer and brand strategist, shares his journey as an artist and how he developed his unique style. He reveals his passion for uplifting and inspiring people through his work, including his art projects. He also talks about finding safety and comfort in different spaces and the impact of his trip to Hawaii. He emphasizes the importance of taking breaks and finding inspiration outside of work. His love for Memphis and its vernacular language has influenced his art, which resonated with the community. He encourages creatives to stay true to themselves and make a difference.


(01:36) Introduction of Eso Tolson, The Multi-Disciplinary Artist

(03:14) Icebreaker: His current obsession with AI art and his take on new technology

(06:47) Icebreaker: What he realized about adaptability during his recent trip to Hawaii and what makes a space safe and inclusive

(11:15) Icebreaker: Discover your "coffee bean" and how it can help you break your creative rut

(13:42) From track star to artist: His journey from East St. Louis, IL to Memphis, TN

(20:49) How he developed his unique and authentic lettering style, his love letter Spectacular Vernacular to Memphis, and why Memphis embraced it

(28:11) The reason he shows up online and shares empowering messages to others

(31:42) How creativity isn't just for artists, and how every person is creative in their own way

(32:45) Where to find Eso online


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