Technically Speaking
Technically Speaking with Harrison Wheeler
Navigating Career Plateaus and Personal Branding with Chris Do

Navigating Career Plateaus and Personal Branding with Chris Do

Chris Do, a personal branding coach and host of The Futur podcast, discusses the importance of personal branding and standing out in a changing market. He emphasizes the need to show up authentically and express your unique perspective and the value of thought leadership and writing in building your personal brand. He also shares his experience with coaching and the benefits of investing in mentorship. He encourages listeners to start now and act toward their goals, reminding them that their future selves will thank them.

Key Takeaways:

  • Gain insight into Chris' fascination with luxury goods and brands

  • Investigate AI's impact on design and explore alternative approaches

  • Identify his most notable 20-year career projects

  • Uncover the essence of personal branding and authentic representation

  • Leverage social media to enhance your personal brand

  • Develop an audience through engaging writing

  • Implement a two-step product development approach

  • Understand different learning styles and apply knowledge effectively

  • Overcome development plateaus by applying learned skills

  • Receive his high-level advice: What he would do differently if he could travel back in time


"People don't buy what you do, they buy why you do it." - Simon Sinek

"Your CV are your qualifications, but what perspective do you bring? What about your cultural currency?" - Chris Do

"Every decision you make has a consequence. Otherwise, there's no point to have a lens or perspective on this." - Chris Do

"Develop in public, iterate as you go. Your audience is bought in, and you have great use case and feedback." - Chris Do

"Start now. Your future self will thank you for it." - Chris Do


(03:01) Introduction to Chris Do

(04:17) Icebreaker: Why he's currently obsessed with luxury goods and brands

(07:57) Icebreaker: How AI replaces designers and why it's essential to shift and explore options

(08:54) Icebreaker: The 2 projects that stood out in his 20-year career

(12:19) What it means to show up and brand yourself

(15:01) How your social media presence can either make or break your personal brand

(20:16) Building an audience through writing

(22:46) Product development in 2 steps

(25:41) The 2 types of learners, why it's essential to apply what you've learned, and how to navigate plateaus through development

(29:41) What he would do if he could travel back in time

About The Guest:

Chris Do is a personal branding coach, renowned designer, and the host of the successful podcast The FuWhat'sth Chris Do. He is also the CEO and Founder of The Futur, a platform providing creative professionals education and resources. With over 20 years of experience in the industry, he has worked on various projects, including music videos and 360 campaigns. He is passionate about helping individuals and businesses build their personal brands and achieve success in their creative endeavors.

Connect with Chris Do:






Referenced Links:


Real Real

Think Like Gucci


Ai Pin by Humane

Start with WHY by Simon Sinek

Anna Lappé

Seth Godin

The Holistic Psychologist

Erwin McManus

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Technically Speaking
Technically Speaking with Harrison Wheeler
Technically Speaking is a podcast by Harrison Wheeler about BIPOC designers, entrepreneurs & technologists sharing their unique stories of triumph and resilience at the intersection of product design.